No more Fruit Loops!

Over the last three decades, repeated studies have concluded that modest doses of synthetic colors added to foods can provoke hyperactivity and other disturbed behavior in children. The effect—contrary to popular conception—is not allergic; it does not appear more commonly in allergy-prone or “atopic” children.

In April 2008, Britain’s Food Standards Agency (FSA) advised the food industry to voluntarily ban the use of six common synthetic food dyes by 2009 (UK food dyes on which the Food Standards Agency has called for a voluntary ban include: Tartrazine, Quinoline Yellow, Sunset Yellow, Carmoisine, Ponceau 4R, and Allura Red).7